Coast To Country Specialised Coatings

Client Case Study: Coast To Country Specialised Coatings

Coast To Country Specialised Coatings (CTCSC) – Dominating Local Search and Driving Business Growth

Coast To Country Specialised Coatings (CTCSC) is a epoxy coatings and flooring business located in Beresfield, NSW. Serving a diverse clientele across Newcastle and the Hunter Valley regions, CTCSC has established a reputation for delivering durable, high-quality epoxy solutions for residential, commercial, and industrial spaces. 

To further amplify their online presence and convert more leads into sales, we implemented a multifaceted digital marketing strategy. This strategy combined local landing page optimization, off-page SEO tactics, and a targeted paid social media advertising campaign. The result was a significant boost in search engine rankings, website traffic, and, most importantly, business credibility and conversions.

Client Overview 

Challenges

CTCSC, despite its strong service offerings, faced several digital marketing challenges:

1. Limited Online Visibility: The competitive nature of the epoxy flooring and coatings industry in Newcastle and Hunter Valley made it difficult for CTCSC to stand out in local search engine results.
2. Need for Enhanced Credibility: As a specialized service provider, establishing trust and credibility online was crucial for CTCSC to convert website visitors into customers.
3. Expanding Service Reach: CTCSC needed to effectively reach a broader audience across different localities in Newcastle and Hunter Valley, targeting specific services such as residential garage epoxy coatings, commercial epoxy flooring, and industrial epoxy solutions, line marking and pressure cleaning.

Solution

To address these challenges, we developed a comprehensive digital marketing strategy focused on three key components: local landing page optimization, off-page SEO tactics, and paid social media advertising.

1. Local Landing Page Optimization:
   • Creation of Service-Specific Landing Pages: We designed and optimized multiple landing pages, each focusing on a different service offered by CTCSC. These pages were tailored to specific keywords and search terms relevant to the Newcastle and Hunter Valley regions, such as “industrial epoxy flooring Newcastle” and “epoxy flooring Newcastle.”
   • Localized Content: Each landing page featured rich, localized content that spoke directly to the needs of customers in those areas. This included detailed service descriptions, before-and-after project images, customer testimonials, and geographic-specific SEO keywords.
   • Technical Enhancements: To ensure maximum visibility, we implemented technical SEO improvements, such as optimizing meta tags, enhancing mobile responsiveness, and improving page load times.
2. Off-Page SEO Tactics:
   • Strategic Link Building: We pursued a targeted link-building campaign, securing high-quality backlinks from local business directories, industry-related websites, and community platforms. This increased CTCSC’s domain authority and improved their local search rankings.
   • Google My Business Optimization: We optimized CTCSC’s Google My Business profile, ensuring accurate business information, service details, and high-quality images were displayed. Positive customer reviews were also encouraged, boosting CTCSC’s local credibility.
   • Content Marketing: To further build authority, we developed and distributed content pieces highlighting CTCSC’s expertise and successful projects. These were shared across their social media channels.
3. Paid Social Media Advertising:
   • Targeted Ad Campaigns: We launched a series of paid social media advertising campaigns aimed at specific demographics within Newcastle and the Hunter Valley. These ads were designed to drive traffic to the newly optimized landing pages and encourage users to request quotes or call directly for inquiries.
   • Ad Creative and Messaging: The ads featured compelling visuals and strong calls-to-action, emphasizing CTCSC’s expertise, quality, and local reputation. By showcasing real project images and customer testimonials, we reinforced the business’s credibility.

Results

This is integrated approach combining local landing page optimization, off-page SEO and paid social media advertising. This business has gone from a home business one person to now 10 staff, commercial workshop and showroom and countless vehicles.