Client Case Study: Lux Glass Northern Beaches

Enhancing Lux Glass Local SEO with Local Landing Pages

To Improve Search Engine Visibility 

One of the most significant benefits of local landing pages is their ability to improve your business’s visibility in search engine results. When potential customers search for products or services in their area, search engines like Google prioritize local results. By creating well-optimized local landing pages, you increase the chances of your business appearing at the top of these search results.

These pages allow you to target specific keywords relevant to your location, making it easier for search engines to understand the geographical relevance of your content. This relevance is crucial, as search engines aim to provide users with the most pertinent and accurate results based on their search queries. This is exactly what we have done for this client to achieve outstanding results in five months.

Client Overview 

Our client, Lux Glass based in the Northern Beaches of Sydney, was facing significant competition. They were not ranking on Google, therefore not attracting new customers. Their main challenge was visibility in a highly competitive environment, where larger companies with more resources dominated search engine results.

The Challenge 

The client’s website was not optimized for local search, resulting in low rankings and poor visibility, especially in nearby suburbs. This lack of local presence made it difficult to attract customers searching for glazing services in specific areas of the Northern Beaches.

SEO Strategy: Implementing Local Landing Pages 

To address this issue, we developed a tailored SEO strategy centered around creating and optimizing local landing pages for each suburb within the Northern Beaches. These pages were designed to target specific keywords relevant to each area, such as “glazier in Manly” or “shower screens Dee Why.” We ensured that each page included consistent NAP (Name, Address, Phone Number) information, localized content, and customer reviews, making them highly relevant for local search queries.

Results 

Within five months of implementing the local landing pages and SEO practices, the glazier’s website saw a dramatic improvement in search rankings. The client now ranks #1 on Google for key local search terms across multiple suburbs. Additionally, their business has secured a spot in the Google Local Pack for each targeted service, significantly increasing their online visibility and driving more traffic to their site = more phone calls and clients.