Client Case Study: Atkins Plumbing and Gas – Hunter Valley, NSW

From Startup to Success: How Atkins Plumbing and Gas Grew with Smart Plumber Marketing Strategies

Atkins Plumbing and Gas, were a new player in the plumbing industry back in 2017 and was referred to Web Domination to establish a solid foundation for their marketing efforts. As a fresh business, their goal was to build brand awareness, attract customers, and position themselves as a reliable service provider in their community.

Client Overview 

Challenges

New Business, zero foot print in the local market, start up plumber marketing

1. Limited Online Visibility
2. Need for Enhanced Credibility

Solution

To address these challenges, we developed a comprehensive digital marketing strategy focused on three key components: paid social media advertising, organic social media strategy and Website SEO

1. Paid Social Media Advertising:
   Web Domination began by launching targeted Meta advertising campaigns for Atkins Plumbing and Gas. These campaigns focused on reaching the local audience, driving inquiries, and building brand recognition. By utilizing audience targeting tools, compelling visuals, and clear calls to action, the ads consistently generated quality leads. Paid social media advertising served as the catalyst for attracting attention quickly and establishing the business as a trusted plumbing service in the community.
2. Organic Social Media Strategy:
   In addition to paid ads, Web Domination implemented an organic social media strategy to build a consistent and engaging presence for Atkins Plumbing and Gas. This included regular posting of relevant and visually appealing content, such as service highlights, tips for homeowners, and customer testimonials. The focus was on fostering community engagement, strengthening relationships with the audience, and keeping the business top of mind for potential customers. The organic strategy complemented the paid efforts, creating a well-rounded and authentic online presence.
3. SEO for Website:
   To solidify their online footprint, Web Domination designed and launched a professional, user-friendly website optimized for search engines. The site was tailored to reflect the brand’s identity while providing valuable information about their services. SEO strategies were implemented from the ground up, including keyword optimization, local SEO targeting, and mobile responsiveness, ensuring the site ranked well for relevant searches. Over time, the website became a reliable lead generation tool, helping Atkins Plumbing and Gas maintain a steady influx of new customers while reinforcing their credibility in the industry.
4. Google Business Profile Optimization:
   Set up the Google Business Profile for Atkins Plumbing and Gas and optimised to ensure maximum visibility in local search results. This included accurately listing all business details, services, and contact information, as well as uploading high-quality images to enhance the profile’s appeal. Regular updates, such as posting announcements, photos, and customer reviews, were implemented to keep the profile active and engaging. By leveraging Google Business Profiles, Atkins Plumbing and Gas secured a prominent position in local searches and on Google Maps, making it easy for potential customers to find and contact them directly. This strategy significantly boosted their local presence and credibility, driving additional leads and enhancing customer trust.

Results

Through a combination of paid advertising, organic social media strategies, SEO, and Google Business Profile optimization, Atkins Plumbing and Gas experienced remarkable growth. Their digital marketing efforts helped establish a strong online presence, generating consistent leads and boosting local visibility. Since launching in 2017, the business has expanded employees and has fully operational depot, solidifying their position as a trusted plumbing service in their community.